Thursday, 27 September 2012
Production, Distribution and Marketing.
Pre-Production
In pre-production, every step of actually creating the film is carefully designed and planned. The production company is created and a production office established. The production is storyboarded and visualized with the help of illustrators and concept artists. A production budget is drawn up to plan expenditures for the film. For major productions, insurance is procured to protect against accidents.
The producer hires a crew. The nature of the film, and the budget, determine the size and type of crew used during filmmaking. Many Hollywood blockbusters employ a cast and crew of hundreds, while low-budget independent films may be made by a skeleton crew of eight or nine (or fewer).
There are many different crew members needed to produce a film, these are some typical ones positions.
The director is primarily responsible for the storytelling, creative decisions and acting of the film, the unit production manager manages the production budget and production schedule. They also report, on behalf of the production office, to the studio executives or financiers of the film. The assistant director (AD) manages the shooting schedule and logistics of the production, among other tasks. There are several types of AD, each with different responsibilities. The casting director finds actors to fill the parts in the script. This normally requires that actors audition. The location manager finds and manages film locations. Most pictures are shot in the controllable environment of a studio sound stage but occasionally, outdoor sequences call for filming on location. The director of photography is the cinematographer who supervises the photography of the entire film.
These are some of the positions typically used in Hollywood films; others consist of an audiographer, a production mixer, a sound designer, a set producer.
Production
The second step we have in producing a movie is the actual Production stage. When production starts, filming begins. More people are recruited such as the script supervisor, assistant director and many others.
A typical day's shooting begins with the crew arriving on the set/location by their call time. Actors usually have their own separate call times. Since set construction, dressing and lighting can take many hours or even days, they are often set up in advance. At the end of the day, the director approves the next day's shooting schedule and a daily progress report is sent to the production office. This includes the report sheets from continuity, sound, and camera teams. Call sheets are distributed to the cast and crew to tell them when and where to turn up the next shooting day. Later on, the director, producer, other department heads, and, sometimes, the cast, may gather to watch that day or yesterday's footage and review their work.
Post-Production/ Distribution
Here the video/film is assembled by the video/film editor. The modern use of video in the filmmaking process has resulted in two workflow variants: one using entirely film, and the other using a mixture of film and video.
Those are the stages in producing a film/movie. What film makers think about next is to distribute the film to the audience/consumer.
This is the final stage, where the film is released to cinemas or, occasionally, to consumer media (DVD, Blu-ray) or direct download from a provider. The film is duplicated as required for distribution to cinemas. Press kits, posters, and other advertising materials are published and the film is advertised and promoted.
How do the film makers get our attention?
Advertising is a form of communication for marketing and used to encourage or persuade an audience.
Film makers use many routes to engage the consumer through advertising. Some consist of billboards, the side of a bus, trailers on the television. The internet is very popular in this decade. In addition to getting our attention, they use social network sites such as Facebook, twitter or YouTube.
Hollywood movie distributors spend about $4 billion a year to buy paid advertising (30-second TV commercials, newspaper ads, etc.) and over half that total is placed on broadcast and cable TV, which are the main vehicles for advertising movies to audiences. TV is effective because it is an audio-visual medium – like film – and can deliver a vast audience quickly, which is crucial because films typically don’t linger in theaters more than 4–6 weeks, according to Marketing to Moviegoers: Second Edition.
Promotional tour.
Film actors, directors, and producers appear for television, radio, and print media interviews sometimes showing a clip from the film or an outtake. Interviews are conducted in person or remotely. During film production, these can take place on set. After film release, key personnel make appearances in major market cities or participate remotely via "satellite" or telephone.
Merchandising.
Some filmmakers use food, cars about anything a human can desire about the film industry try advertising through it. By paid co-branding or co advertising.
James bond for instance with the Austin martin. Limited editions always play a big part in advertising and marketing, through KFC McDonalds. A limited edition Dark Knight Rises Burger for instance.
Scarface Sweded
film industry
Production
· Film concept/ Idea
The start of building up a script, you come up with an idea you can use for the focus of the script.
The start of building up a script, you come up with an idea you can use for the focus of the script.
·
Write the script
Written detailing story and using dialogue is a good way to write a movie
Written detailing story and using dialogue is a good way to write a movie
·
Drawing a storyboard
·
A sequence that is conveyed through drawings can help visualize how the
movie is going to look like.
·
Cast & Crew
Hire actors, a camera man and people who will help making the film successful.
Hire actors, a camera man and people who will help making the film successful.
·
Location
The scene of the filming is an important aspect because you need an interesting place to set the scene, also an area that is big enough to film.
The scene of the filming is an important aspect because you need an interesting place to set the scene, also an area that is big enough to film.
·
A Schedule
Everyone in the cast and crew should be given a schedule of a day-to-day basis of what is happening and where, as this will keep the crew up and speedy and there will be no late filming.
Everyone in the cast and crew should be given a schedule of a day-to-day basis of what is happening and where, as this will keep the crew up and speedy and there will be no late filming.
·
Equipment
Make sure you have the correct equipment and it is all working, to cause delays check before the filming starts.
Make sure you have the correct equipment and it is all working, to cause delays check before the filming starts.
·
ACTION!
Shoot the movie, and make sure there is a steady camera man, also all the actors are ready to be filmed.
Shoot the movie, and make sure there is a steady camera man, also all the actors are ready to be filmed.
·
Editing
Use a good editing program to edit the movie that has been filmed, add special effects or any special effects to make the film more live.
Use a good editing program to edit the movie that has been filmed, add special effects or any special effects to make the film more live.
· Upload, Share and
spread!
Spread the movie; upload on YouTube, Facebook or any other site. Get people to watch it!
Spread the movie; upload on YouTube, Facebook or any other site. Get people to watch it!
Distributions
- Someone
has an idea for a movie.
- They
create an outline and use it to promote interest in the idea.
- A
studio or independent investor decides to purchase rights to the film.
- People
are brought together to make the film (screenwriter, producer, director,
cast, crew).
- The
film is completed and sent to the studio.
- The
studio makes a licensing agreement with a distribution company.
- The
distribution company determines how many copies of the film to make.
- The
distribution company shows the movie to prospective buyers representing
the theatres.
- The
buyers negotiate with the distribution company on which movies they wish
to lease and the terms of the lease agreement.
- The
prints are sent to the theatres a few days before the opening day.
- The theatre
shows the movie for a specified number of weeks.
- You
buy a ticket and watch the movie.
- At the
end of the engagement, the theatre sends the print back to the
distribution company and makes payment on the lease agreement.
Marketing
The movie is publicized with wall posters, TV
commercials, press kits etc. Usually the movie will be released with a press
releases, launch party, and preview for the press.
- Trailers
- They screen short clips of new movies in theatres before movie
showings.
- Film
posters
- Slideshows -
stills, trivia, and trivia games from the film, shown between movie show
times.
- Standees
- Product
placement: paid active or passive insertion (as on-set posters,
and action figures) of film brand in drama or sitcom shows, or as
passing mentions in dialogue.
- Extended
placement: full episodes of television talk shows, entertainment news
programs, or network news programs, devoted to compensated exposure of the
film, stars, clips, director.
- Production
and paid broadcast of behind-the-scenes documentary-style shows
- Paid advertisement in
newspapers, magazines, and inserts in books
- Comic
special editions or special episodes
- Viral
marketing: free distribution of trailers on
movie-oriented websites and video user-generated-content
websites
Exhibitions:
§ One way for the
audience to watch the movies is through their own home comfort by Sky or
freeview. You may hear different films
through their family and friends. Films
are also advertised through the internet (online sites), posters on buses, TV
(trailers) and in cinemas before sceening.
i think we can use ideas from this to make are sweede even more funny
Sunday, 23 September 2012
Media home work
Media Homework
Production
• Pre-production—Preparations are made for the shoot, in which cast and film crew are hired, locations are selected, and sets are built. The Development stage, in which the ideas for the film are created, rights to books/plays are bought, etc., and the screenplay is written, occurs before Pre-production.
• Production—The raw elements for the finished film are recorded.
• Post-Production—The film is edited; production sound (dialogue) is concurrently (but separately) edited, music tracks (and songs) are composed, performed and recorded, if a film is sought to have a score; sound effects are designed and recorded; and any other computer-graphic 'visual' effects are digitally added, all sound elements are mixed into "stems" then the stems are mixed then married to picture and the film is fully completed ("locked").
Distribution
• Someone has an idea for a movie.
• They create an outline and use it to promote interest in the idea.
• A studio or independent investor decides to purchase rights to the film.
• People are brought together to make the film (screenwriter, producer, director, cast, crew).
• The film is completed and sent to the studio.
• The studio makes a licensing agreement with a distribution company.
• The distribution company determines how many copies (prints) of the film to make.
• The distribution company shows the movie (screening) to prospective buyers representing the theaters.
• The buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement.
• The prints are sent to the theaters a few days before the opening day.
• The theater shows the movie for a specified number of weeks (engagement).
• You buy a ticket and watch the movie.
• At the end of the engagement, the theater sends the print back to the distribution company and makes payment on the lease agreement.
Marketing
• Newspapers
• Buses
• Tubes
• Building
• Billboards
• Social networks
• TV
• Radio
• Games consoles
• Magazines
Exhibition
• Tv
• 3D films
• Cinema
• Internet
• Games Consoles
• DVD
• Streaming
Tareic Alphonse
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