Thursday, 27 September 2012

Production, Distribution and Marketing. Pre-Production In pre-production, every step of actually creating the film is carefully designed and planned. The production company is created and a production office established. The production is storyboarded and visualized with the help of illustrators and concept artists. A production budget is drawn up to plan expenditures for the film. For major productions, insurance is procured to protect against accidents. The producer hires a crew. The nature of the film, and the budget, determine the size and type of crew used during filmmaking. Many Hollywood blockbusters employ a cast and crew of hundreds, while low-budget independent films may be made by a skeleton crew of eight or nine (or fewer). There are many different crew members needed to produce a film, these are some typical ones positions. The director is primarily responsible for the storytelling, creative decisions and acting of the film, the unit production manager manages the production budget and production schedule. They also report, on behalf of the production office, to the studio executives or financiers of the film. The assistant director (AD) manages the shooting schedule and logistics of the production, among other tasks. There are several types of AD, each with different responsibilities. The casting director finds actors to fill the parts in the script. This normally requires that actors audition. The location manager finds and manages film locations. Most pictures are shot in the controllable environment of a studio sound stage but occasionally, outdoor sequences call for filming on location. The director of photography is the cinematographer who supervises the photography of the entire film. These are some of the positions typically used in Hollywood films; others consist of an audiographer, a production mixer, a sound designer, a set producer. Production The second step we have in producing a movie is the actual Production stage. When production starts, filming begins. More people are recruited such as the script supervisor, assistant director and many others. A typical day's shooting begins with the crew arriving on the set/location by their call time. Actors usually have their own separate call times. Since set construction, dressing and lighting can take many hours or even days, they are often set up in advance. At the end of the day, the director approves the next day's shooting schedule and a daily progress report is sent to the production office. This includes the report sheets from continuity, sound, and camera teams. Call sheets are distributed to the cast and crew to tell them when and where to turn up the next shooting day. Later on, the director, producer, other department heads, and, sometimes, the cast, may gather to watch that day or yesterday's footage and review their work. Post-Production/ Distribution Here the video/film is assembled by the video/film editor. The modern use of video in the filmmaking process has resulted in two workflow variants: one using entirely film, and the other using a mixture of film and video. Those are the stages in producing a film/movie. What film makers think about next is to distribute the film to the audience/consumer. This is the final stage, where the film is released to cinemas or, occasionally, to consumer media (DVD, Blu-ray) or direct download from a provider. The film is duplicated as required for distribution to cinemas. Press kits, posters, and other advertising materials are published and the film is advertised and promoted. How do the film makers get our attention? Advertising is a form of communication for marketing and used to encourage or persuade an audience. Film makers use many routes to engage the consumer through advertising. Some consist of billboards, the side of a bus, trailers on the television. The internet is very popular in this decade. In addition to getting our attention, they use social network sites such as Facebook, twitter or YouTube. Hollywood movie distributors spend about $4 billion a year to buy paid advertising (30-second TV commercials, newspaper ads, etc.) and over half that total is placed on broadcast and cable TV, which are the main vehicles for advertising movies to audiences. TV is effective because it is an audio-visual medium – like film – and can deliver a vast audience quickly, which is crucial because films typically don’t linger in theaters more than 4–6 weeks, according to Marketing to Moviegoers: Second Edition. Promotional tour. Film actors, directors, and producers appear for television, radio, and print media interviews sometimes showing a clip from the film or an outtake. Interviews are conducted in person or remotely. During film production, these can take place on set. After film release, key personnel make appearances in major market cities or participate remotely via "satellite" or telephone. Merchandising. Some filmmakers use food, cars about anything a human can desire about the film industry try advertising through it. By paid co-branding or co advertising. James bond for instance with the Austin martin. Limited editions always play a big part in advertising and marketing, through KFC McDonalds. A limited edition Dark Knight Rises Burger for instance.

No comments:

Post a Comment